Watch out for BlackBerry Earnings on Tuesday 28/3 - Potential Profits!!
BBRY Earnings to Guide Prices into End of Week
For the most part, earnings season is coming to a close but we will still have numbers from BlackBerry (BBRY), which is scheduled to release numbers after the markets close on Thursday the 28th. Earnings per Share are expected to come in at $0.39 (year-ago EPS: $0.24). Revenues are expected to show a 32% improvement from last years numbers ($2.84 billion). BBY has beaten estimates twice in the last four quarters. The stock has rallied roughly 35% since December, which suggests some good levels to sell if prices fail to meet estimates. Current levels to watch in the stock come in at 14.90, and 13.95. Downside break should have better follow through, sending prices at least into the low 13s.
Why companies like Apple skyrocketed last few years and companies like BBRY performed that bad? They operate in almost the same market, facing almost the same problems but finally we have two totally different market behaviors? I am not sure, is it only because of their different marketing strategies or there is something else connected with their products itself?
I encourage you to look at my own work on this issue, I can be found on Google.
I don't think it is just that simple! There are also customers psychology, behind Apple success not only investors euphoria. There are real numbers showing that Apple is performing much better than Research in Motion in the last couple of years and it is exactly a function of their marketing tactics.