There is no doubt that the company will be around for a while and its business model should keep it afloat for years, but right now there are good reasons to short the stock. For starters, it hit all time highs last week and at values of $307 per share one needs to think whether this is the right time to go against the trend. Binary options traders who are not in a rush, should factor in the company's valuation metrics then buy put options that expire later this summer.

Short AMAzon Today 100$ trade!
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